An AI-driven prop-tech platform streamlining property management and repairs.

I was the lead designer within the Resident Engagement team, where I worked on end-to-end research and design for our resident-facing SaaS products. I worked closely with product and engineering teams on the following projects:

• Ensured the products meet the WCAG 2.1 accessibility standards, using the GDS standards as a guideline

• Redesigned the user registration flow to suit MFA authentication

• Improved the user journey to book an appointment for their repair

• Conducted summative usability testing on the Resident Portal and Diagnostics products to inform UX/UI improvements, especially around accessibility

Other achievements:

• Built an accessibility culture by leading usability studies and highlighting accessibility issues to inform future design and development decisions

• Lead on creating the company’s marketing collateral incl.; case studies, brochures, social media, ebooks and stand designs

A SaaS platform that delivers digital self-service solutions for social housing providers.

Research
I introduced the company to User Research and evidence based design. I continuously improved the Self-Service Resident products through qualitative research, where I:

• Facilitated focus groups for client stakeholders to identify their pains and needs. I worked together with upper management to tailor our product roadmap based on these findings

• Conducted generative research through user interviews with residents. The results often lead to uncovering low hanging fruit to improve the platform even further

• Planned and facilitated moderated usability testing with residents from social housing organisations across the UK. >90% of tenants said the products were ‘easy to use’

Product Design
Redesigned the entire UI of the product suite using the evidence gathered, with a focus to improve the accessibility of the products:

• Introduced and managed the Design System in Figma, working closely with management, product owners and developers to ensure buy-in and adoptability

• Ran accessibility tests on each product to highlight the areas that needed addressing. I reviewed contrast ratios, checked keyboard accessibility and validated if the HTML was accessible

• Introduced different diagnosis user flows, to give our clients the option to use pictures or icon led journeys

Managed the design team
My management style focused on:

• Being transparent and actively listened to my team members

• Setting goals as a team and leading on achieving these

• Problem solving when working in cross functional teams

Other achievements

• Increased staff retention by implementing a company-wide quarterly colleague wellness ‘How are you doing?’ interview that captured feedback on company culture and how to improve processes

• Speaker slot at the Digital Self-Service Conference in Housing 2019. The topic I presented on was: ‘Our digital products. Designed with people, for people.’

I was the sole Digital Designer focused on a variety of clients including government, utilities and private sectors. Here I worked in an Agile environment. I bridged the gap between User Research and Development, creating designs with a human centered approach.

As part of the Design and Experience team I gained valuable experience working alongside other UX researchers and Designers, where I;

• Facilitated stakeholder workshops

• Conducted user interviews

• Moderated usability tests

• Created wireframes and prototypes using Axure and Sketch

Projects included: Kiwi (GMI) Wealth Builder interviews and usability testing;

• Conducted interviews and usability testing to understand the needs of the people with existing saving funds and to investigate appetite for a new savings product.

Other projects included: website enhancements, branding, information and email design.

Additional achievements:

• I organised social and charity events for the whole company, with the aim to create a positive team culture.

I was part of the creative department team of this award winning agency, where I worked on campaigns that varied from client to client (mainly travel/insurance companies, including LV Insurance, Audley Travel, Kuoni and Mark Warner) and from digital to print.

Working closely with the other designers/copywriters, the Creative Direcor and Art Director to fulfil the clients wishes to the best of my ability.

It was a fast-paced working environment with strict deadlines meant that learning on the job, pushing my boundaries, time management and communication with the account handlers was key to this job.

I was part of the digital team supplying designs in accordance to the brand guidelines for the B2C website. I worked with the existing CSS/CMS and gained basic HTML coding skills to maintain the multi-national e-commerce websites.

Created all designs for the marketing material including emails and social.

• Worked on all social media channels to engage and increase the growth of users.

Also worked with the Graphics Coordinator to produce production artwork in accordance to brief for packaging and print artwork.